For years, adidas has been a leading fashion industry innovator for sustainability.
In recognition of its efforts, the company was ranked 4th on the Global 100 list of sustainable companies in 2017.
To achieve ambitious goals and implement an aggressive three-loop strategy that spanned the entire range, we needed a strong creative direction and identity that could both stand alone and complement other key initiatives.
We developed the "END PLASTIC WASTE" icon, which integrated our messaging and played a crucial role in communicating our commitment to sustainable products.
Product Branding
The sustainability product branding needed to work with 2 brand marks, 7 key technology franchises as well as athlete identities and brand collaborations.
Two separate documents were created for footwear and apparel, to address the unique challenges for each.
