adidas miCoach
A wearable sport technology that promises not to just track your progress but to improve your training results.
Visual Guidance
The miCoach franchise was promoted arcoss all sport categories. The visual guidelines (below) were created to ensure that the various sport categories and retail channels would image brand the creative work effectively.
Global Creative Toolkits
Creative toolkits (below)provided assets, common formats and templates to global marketing teams to apply across all marketing channels. social, ecomm, retail, and advertising
